Marketing Content Project Manager
Rimini Street Inc, Contract
Nov 2018 – Mar 2022

• Plan & execute all marketing projects, run kickoff meetings in a hybrid Agile/Waterfall environment with stakeholders, scope work, provide resource planning, run regular check-in meetings, provide both automated and tailored reporting, archiving and organization of projects and digital resources, gathering feedback and facilitating postmortems to gather lessons learned for important projects and campaigns.
• Admin Project Management Systems, serve as administrator for numerous project management systems including Workforce, Smartsheet, and Asana. Building forms to automate requests, programming task automation and workflows, developing project templates, building reports, and standardizing processes/ data collection to create integrated reporting across not just the marketing teams but also legal, web dev, operations, and sales departments.
• Managing Stakeholders, of course everyone is so busy! I’m there to help leadership, experts, and resources prioritize work, stay on track and make sure that expectations are clear. I’m able to communicate courteously and diplomatically to keep the mood positive and focused, even when deadlines are tight and the heat is on. Fostering a sense of teamwork, empowerment, and accountability is key.
• Process Improvements, determine where there are breakdowns, bottlenecks and gaps in both high level and granular processes including marketing strategy, campaigns, production, archiving, reporting and marketing automation processes in order to develop and implement strategies for overcoming them. Train and support colleagues during process changes, set expectations and enforce the adoption of updated processes & systems.
• Analytics and Reporting, determining appropriate KPIs, making sure to gather the pertinent data across projects, production, web (Google Analytics), lead gen (Marketo & Salesforce) to develop reports, determine workloads, perform resource management, create clear SLAs for the various types of deliverables and generate easy to use real-time reports for stakeholders to be able to determine the status of ongoing projects (Smartsheet) as well as the performance of assets being used on the web, in the field, and through to sales (Highspot).
• Inventory Management & Content Auditing, collecting and storing the right information in order to keep asset libraries accessible and easy to search for designers, writers, strategists, campaign managers, and sales teams. Keeping clear historical records in place to maintain legal protocol compliance, help designers find the source material to stay on brand (Brandfolder), and help campaigns keep track of CRM data associated with specific assets and campaigns. I developed auditing protocols to make sure that all existing assets remained within legal compliance and that any outdated language or clients were kept track of in case copy changes were necessary. I made sure that all campaign, field, and sales teams were informed of asset updates or retirements.
• Project Management Software Implementation, over the course of close to four years I saw the company through two complete project management software shifts; from Workfront to Smartsheet and from Smartsheet to Asana. This involved rigorous research, creating value propositions for the changes, and understanding/planning for both the benefits and limitations of each. Planning the transitions involved careful and coordinated data migration, testing the new systems, training coworkers, establishing new processes that would be able to scale, and them executing the ramp up to work at scale when it was time to launch.
• Cross-functional Assistance, while not the focus of my expertise, I was often able to step in an assist other teams when resources were limited. My knowledge of web analytics and programming allowed me to assist the web team, my fluency in Adobe Creative Suite and video editing made it possible to step in and take care of minor creative edits or pick up slack when design teams were slammed. My first-hand knowledge of SEO and digital advertising allowed me to reasonably perform minor copy editing and quality assurance

Marketing Content Manager
J. Walter Thompson INSIDE
Aug 2007 – June 2018

• Authoring and managing content strategy on the company website, social media, videos, webinars, podcasts, case studies, white papers, press releases. Managed creative team to develop content. Worked with thought leaders to create cutting edge ideas to help build company brand.
• Instrumental in implementing new Inbound Marketing & Content Marketing practices which quickly led to measurable increase in new business acquisition (Purina, Panda Express, Sherwin-Williams and Walmart).
• Improved keyword & content strategy to enhance campaign performance over various media channels.
• Managed marketing automation & CRM programs; developing, programming and integrating content on to company websites and landing pages to gather detailed statistics on business leads. Programmed automated email marketing campaigns, identified target audiences, segmented lists to drive targeted campaigns. Tracked client activity and engagement. Nurtured leads through to the sales pipeline.
• Provided data analysis centered around ROI with a focus on conversion rates and other specified marketing KPIs (Google Analytics & CRM).
• Supported marketing team on SEO analytics and auditing of both internal and client websites to develop organic search & conversion rate strategies. Optimized all web content to drive organic traffic to the site.
• Organized company webinars (Webex). Responsibilities included content planning, tapping industry experts to be presenters, programming registration pages (Unbounce), automating email response system, collecting registration data, training presenters to use the platform, performing immediate technical assistance during live presentations, publishing and marketing recorded webinar videos, collecting attendee data, reporting new business leads based on attendance.
• Programmed and launched email marketing campaigns for clients (Toys’R’Us, Cleveland Clinic) utilizing responsive designs, advised clients on best practices and created reports to track success of campaigns.
• Customized the company project management system/ticketing system (Redmine) trained all employees to use the system, acted as long-term administrator.
• Help with submitting RFPs, assisted the client point of contact with making sure that RFPs were accurate and delivered by deadline.
• Quality Assurance lead for client websites and mobile apps (GM, Bank or America, Veterans Affairs, Comcast, ANN INC, many others) responsibilities included: creating test scripts, advising on browser and device usage data, cross browser testing, organizing and logging test methodologies, reporting bugs and giving constructive feedback to programmers, providing UX feedback to strategists and designers.
• Managed company website (WordPress, utilizing HTML, CSS, JavaScript).
• Assisted in graphics editing (Photoshop), data collection (Excel), video editing, presentations (PowerPoint)

E-Commerce Business Owner
Starseed Microdermals
Jun 2014 – Present

• Owner & Founder of a B2C ecommerce website.
• Registered domain & installed ecommerce platform (OpenCart).
• Designed and customized ecommerce platform, installed widgets and modules, edited source code.
• Created and maintained successful PPC campaign (Google Adwords).
• Conducted market & competitor research, generated customer value content strategy, tracked engagement and conversion via Google Analytics (certified)
• Built and maintained a successful SEO campaign, #1 Organic Search result on google for my top key search terms and 1^st page placement for all other targeted keywords.

Web Development & Support Administrator
Rutgers University Division of Continuing Studies
Mar 2005 – Aug 2007

• Developed Intranets and external websites (Plone) for multiple New Jersey Municipalities as part of an effort to make NJ municipal websites more standardized.
• Traveled to and trained clients how to use the content management systems I built to their needs and specifications.
• Administrated online course software and provided technical support for college course registration for both students and professors (eCollege, Sakai).
• Documented support calls and reported suggested interface changes to improve the software.

Education

Bachelor of Arts: Information Technology
Rutgers University
New Brunswick, NJ – Graduated 2007